A former professional motorcycle racer opens a donut shop that becomes a viral sensation. Then, he decides to write a children’s cookbook and move his empire into a new space that features an augmented reality (AR) experience, along with Fruity Pebble-flavored milk, Champagne, cakes, Danishes, bread, and, of course, plenty of donuts.
Mad Libs? Stream of consciousness? No, it’s Santiago Campa’s business plan for Donut Bar’s new flagship location at 1 Columbia Place, which officially opens Friday, April 5.